AdMob, Marking the start of what's believed will be a far wider integration; Google has announced it is bringing AdSense ads to its AdMob platform.
Google's web-based AdSense focuses on context, serving up ads the software believes match the website's content where AdMob targets the mobile users.
The move means AdSense ads aimed at either iPhone or Android users will now be dropped into apps running AdMob – albeit only when a standard AdMob ad is not to hand.
Making sense of AdSense , "In the coming weeks, eligible iPhone and Android application developers in the AdMob network will be able to show Google AdSense ads when an AdMob ad is not available," said Google Mobile Ads product manager Jason Morse on the firm's blog.
